Homeowners contact several roofers
The company that responds and schedules first often gains the advantage.
ROOFING REVENUE SYSTEMS
Convert more roofing opportunities into signed projects.
ADF builds connected lead-response and estimate follow-up systems for roofing companies that want faster contact, more booked inspections, and fewer valuable estimates left behind.
BUILT FOREstablished roofing companies with approximately 3–15 salespeople or crews and a consistent flow of calls, web inquiries, inspections, and open estimates.
THE REVENUE LEAK
More opportunities should become booked jobs.
ADF connects lead capture, response, follow-up, booking, and reporting so fewer valuable opportunities disappear between inquiry and sale.
Inspections remain unbooked
Inquiries lose momentum when scheduling depends on repeated manual calls.
Open estimates go quiet
High-value projects are lost when sales follow-up is inconsistent or difficult to track.
Owners cannot see the full pipeline
Disconnected lead sources and sales activity make forecasting and accountability harder.
ROOFING GROWTH SYSTEMS
Choose the right operating level.
Every engagement begins with an audit. Final scope and pricing depend on your current tools, lead volume, locations, and integration requirements.
Lead Recovery System
Capture roofing inquiries and respond before homeowners contact another contractor.
STARTING AT$4,997implementation+ $997/month ongoing
- Connected lead capture
- Immediate email and SMS response
- Missed-call follow-up
- Central lead pipeline
- Basic performance reporting
Estimate Conversion Engine
Turn more inquiries, inspections, and open estimates into signed roofing projects.
STARTING AT$9,997implementation+ $1,997/month ongoing
- Everything in Lead Recovery
- AI-assisted lead qualification
- Inspection booking workflows
- Estimate follow-up sequences
- Sales-team alerts and accountability
- Revenue and conversion dashboard
Revenue Operations Engine
Connect lead generation, sales follow-up, project handoffs, referrals, and reporting.
STARTING AT$19,997implementation+ $3,497/month ongoing
- Everything in Estimate Conversion
- Multi-market workflow design
- Storm and seasonal campaigns
- Past-customer referral campaigns
- Advanced integrations
- Custom reporting and optimization
Typical terms: 60% at kickoff, 40% before launch. Monthly service begins at launch with a 90-day initial term. Third-party software, messaging, advertising, and usage fees are separate.
IMPLEMENTATION
From audit to a working revenue system.
We build around your actual sales process, test the connections, train your team, and improve performance after launch.
01
Audit lead sources, inspection booking, estimate follow-up, and current software
02
Design the workflow, responsibilities, messages, and success measurements
03
Build and connect the approved system without disrupting active projects
04
Test, launch, train the team, and improve performance using real data
ROOFING REVENUE AUDIT
Find where leads and revenue are being lost.
Tell us about your business, lead flow, response process, and growth goals. ADF will review the information and recommend the most practical starting point.
- No obligation
- No revenue promises or inflated projections
- A recommendation based on your current operation